It should go without saying but, every business needs a business plan. What exactly is a business plan? It's a breakdown of your business goals, reasons they're obtainable, and how you intend to reach them. Also included in the business plan is information about your business.
Why do you need one? Business plans can be used to find investors and to stratigize your goals. The bottom line is having an official business plan can help you make money.
Similar to a business plan, a marketing plan is a breakdown of all things marketing connected to your business. It strategizes what social media platforms to use, how to reach your demographic (aka the people using your products and services) and is an overall guide on where to spend your precious time/resources when it comes to finding and keeping customers.
Long story short, if you don't know what SEO is, then you need to start on it right away! SEO stands for search engine optimization. What is search engine optimization? To put it simply, it is how easily your business is found when someone types in an entry into google or another search engine. For instance, someone might google "cupcakes in Philly" and if you have a cupcake store and are located in or near Philly, you want to show up on the first pages of results in order to gain that customer!
There's so many social media platforms, so finding out the best ones for your business is imperative. Even more imperative is using them correctly so you reach the right people and get your content out there! I work with clients to build their social media and teach them how to continue it so their company can reach its full potential!
Graphic design encompasses anything you might need in terms of your brand and marketing materials. This includes, business card design, social media images, infographics, flyers, brochures, promotional products, website updates, and much more. It's vital that your brand is consistent and the graphics are eye-catching. I work with you to create graphics that reflect your business and entice your customers.
If you're a business just starting out without a website, or a business looking to remake your look and update your site, I can help! I have experience building sites from scratch, and editing existing sites to improve SEO and be overall more eye-catching. Don't let your site be lackluster or stagnant!
No matter if you need headshots, product shots, pictures of live events, or any other type of photography, I can help! Nothing makes a website and social media posts stand out more than professional photos, so contact me today!