I've been saying this for a while now, but in my own opinion I think Instagram is the best social media platform out there. While it is currently number three (after Facebook which is number one and Youtube which is second) I believe Instagram will be number one and stay number one for quite some time in the upcoming years. Although, it is worth saying that Snapchat is a great social media platform that is continuing to expand and try new things and will probably continue to innovate and challenge Instagram and other platforms. Don't get me wrong, I recognize that Facebook is a market giant and is continuing to grow by 20 million active users a month. However, when it comes to my personal business, I prefer Instagram!
Easy to Connect
The best part of Instagram when it comes to growing your business is that you can message ANYONE within the app. Well, any user that is not private of course. This is a great virtual networking tool that we can use to find relevant clients and personally reach out to them by name and offer them a discount or extend your services. It's like going to a networking event in your pajamas. You don't have to leave the couch in order to make business connections.
Instagram makes it so easy to look up hashtags that make sense for your business and see what others are posting. Not only that, but it makes it easy to find people on Instagram with similar names to what you are posting. Imagine you sell yoga mats and are looking to connect with professionals who have a use for your products. You can search the hashtags #yoga #yogi #yogainspiration and others to find yogis. You can comment on their pages and they'll notice you. You can also search similar words to find influencers, someone in that industry with many followers. It might be worth giving them an DM and seeing if they'd be interested in a discount in exchange for promoting the mat on their insta (provide they like it of course!)
Focus on Less
Since Instagram has made their live feature, businesses can do the same thing they are able to do on Snapchat on one app. Now like I said, Snapchat is innovative and a highly popular app. However, one of the biggest complaints my clients have is that they don't have time to focus on the all different types of social media when they have a business to run! Yet, they know the importance of it so the fact that Instagram Live is available, can cut down the need for Snapchat (when relevant). When starting a small business it can be nearly impossible to dedicate the proper amount of time to social media in order to grow. That's where I come in!
If you're looking to grow your Instagram or other social, ask me for strategic tips geared towards your page. It is an extremely beneficial tool for gaining awareness and clients. Several of my clients have found me through this platform so it's safe to say the time I've put into is worth it. What do you think, will you be using these tips to grow your business?
Hi there, it's me, Michelle! Welcome to my blog. It’s a deeper look into my business and marketing tips for you.