It's no secret that half a century ago was a different time and their ads reflect that. Although many companies today go for the shock value when creating their ads, including Calvin Klein and Benetton, the ads that are in this post were not even considered daring in their time. I think it is mor than safe to say they wouldn't be widely accepted today. Below are three ads that are not only dated, but offensive! See if you can get through these ads without getting angry!
"Most men ask 'Is she pretty' not 'Is she clever?"
This company, Palmolive, is a soap company that is still around today. This ad is offensive since it is putting a woman's value on her looks and not what she has to offer intellectually. Hopefully, the company no longer believes this!
Men are better than women! Indoors women are useful- even pleasant. On a mountain they are something of a drag. So don't go hauling them up a cliff just to show off your Drummond climbing sweaters...
Its there anything more offensively sexist than outright saying "men are better than women?" This ad is a whirlwind of sexism. I hate to believe that any woman would see this ad and still want to purchase a guy in her life this sweater. It's good to know that this wouldn't fly nowadays!
Is it always illegal to KILL a woman?
The worst part of this ad is that (again) it basically is saying men are better than women and that if a woman is frustrating enough, than it should be "okay" to kill her. To be honest, I don't see how this ad is even relevant to the product. I'm not even sure how the ad promotes the postage meter since you can barely see the product and the main focus is the businessman arguing with his female co-worker. So not only is it sexist, but to me it doesn't even attempt to sell the product.
More often than not, ads from back in the day really show where our country was socially. It was widely believed that women belonged in the kitchen and running the household. Nowadays, we are fortunate enough to be able to have fulfilling careers, start our own businesses, and run a household if we want to. And don't get me wrong, I think men are great too! Luckily, society's ads and social media (or at least most of them) reflect that. If you're interested in starting your own business contact me today.
Don't forget to comment below which of these ads you found the most shocking!
Hi there, it's me, Michelle! Welcome to my blog. It’s a deeper look into my business and marketing tips for you.