Target your Audience with Instagram

Networking? Check.
Word of mouth? Check.
Online search? Check.
Paid advertising? Check.

What about Instagram as a way to target leads?

I remember when I first started in the industry and Instagram was still about a year old.

My boss at the time (of a wedding and event-based business of course) questioned why I was adamant our company needed an Instagram account. 

Eventually, I convinced him and we created an account which I regularly managed. It became a landing page for engaged couples to see our work in a more authentic way, as well as our work that brides and vendors, tagged us in.

People still question why Instagram is needed for businesses but I know the truth and if you’re reading this you likely do too. 

Truth is, I’ve had about 30% of my leads come from Instagram and have worked long-term with many of those leads who became my clients.

Why has that worked for me? Because I see Instagram as a massive online networking group

Content may be king but engagement is the queen

Engagement is equally important to content. I don’t mean the engagement your post is receiving, I mean how your Instagram account is connecting with, replying to, liking, and commenting on others' posts.

I suggest setting a timer on your phone for a minimum of 10 minutes a day and during that time comment thoughtful things on other’s posts or as replies to their story. 

Comment based on the copy written in their post or on the photo and again, be thoughtful. Highlight whatever it is you liked or related to in their posts.

Do this to your current followers and other relevant accounts for your industry.

In the social media world, everyone wants to be heard. Become the one that listens.

Other Instagram tips:

• Use the link in your bio wisely. Often, people create Linktree pages to display multiple links. I’m going to go against what a lot of marketers say and tell you NOT to do this. Rather, if you have multiple links to display, create a landing page on your site. That’s why you can get that traffic to your website and not give it to a Linktree page.


• Use emojis and minimal wording in your bio, try using a bulleted format.


• Post multiple images. This is highly engaging on Instagram right now as Instagram will show followers the photo that is most likely to appeal to them and therefore produce better results.


• Utilize the stickers on Instagram to engage followers. Ask questions, create polls, and use quizzes.

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