Marketing Mix by Michelle- How & Why it started

While in California, I occasionally did my work while sitting in this gorgeous tree. I know you must be thinking that an desk chair would have better back support, but it sure beats sitting in cube in an office!

When I graduated from Temple University with my degree in marketing and my minor in entrepreneurship, I stared a full-time job doing sales, events, and marketing in the Greater Philadelphia Area. I truly loved it. I made some amazing connections and learned about business in a way they classroom never taught me. Wanting to excel, I pushed myself to go to every networking event I could find and worked constantly to perform the best I could. I wanted to pay off my student loans as quickly as possible with my sales commission. Things were going pretty well, although the long hours I was pushing myself to do made it hard to keep up with family and friends. Also, while I love Philadelphia, I wanted to explore and travel more than just my hometown. I ended up quitting my job to take a three month tour of the country while volunteering. While you could argue that I had a quarter life crisis, It was the best thing I’ve ever done for myself. I grew as a person as my love of my country grew too. What does that have to do with starting my own marketing company? Don’t worry, I’m getting to the point, I promise.


    During my travels, I met many wonderful people and volunteered in many different places doing lots of different things. From making jam over a campfire, to socializing bunnies (believe it or not, its one of the tasks I was lucky enough to do everyday for two weeks!) I was also lucky enough to meet an amazing family in California who needed help marketing their corporate and social wellness businesses which I aided them with during my stay. When I got back from my trip, Charlotte (the business owner) called me and asked if I’d be interested in continuing my work for them remotely. Needless to say, I was thrilled! I loved the work I was doing and working for her was ideal. She is incredibly kind and encouraging. She helped led me to the conclusion that I could do this as my own business. While I have done marketing for over ten small businesses prior to launching my company, they ended up being my first official client. 


    

One of the best parts of starting my own company, is that I’m able to work while continuing to fuel my passion for travel (as long as there’s Internet access that is, but its 2016 and even in the most remote areas, wifi is never too far away). Plus, can you think of a better way to spend nine hours on a plane then helping others grow their small business and in turn, make their dreams come true? I can’t, which is why I spend most of my air time doing exactly that. My clients all have varied types of businesses. Their needs are all unique so it gives me a chance to be creative. Monotony is not a friend of mine so I keep it at bay as much as I can. The previous statement might be why I enjoy traveling as often as I can. I prefer to go for an extended period of time when I travel so having an income while i’m gone for a month or more at a time is not only convenient, its a godsend. So, in a nutshell, is how Marketing Mix by Michelle came to be and why I love my job!


    Thanks so much for reading my first blog post on this site! I  hope you enjoyed it and got to understand my company, and me a little bit better. Please leave me a comment, I’d love to hear your thoughts.

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