How Joining Facebook Groups can Grow your Business

Facebook groups are nothing new, but they are being used more frequently and are an excellent way to reach your target market.

In this blog post, you’ll discover why you should join Facebook groups as well as how to use them for your business.

In 2018 Mark Zuckerberg , the creator of Facebook, formally announced that the platform is making the switch from promoting businesses to promoting groups in order to create a deeper sense of community amongst users. 

To get in on the action, you can simply join existing groups or start your own.

Facebook groups are established to bring together people who have commonalities and similar interests. Within these groups, you can boost awareness of your business as well as establish yourself as an expert.

This will naturally drive customers to you.

The first step is to find relevant Facebook groups. This means searching by keywords and locations to find your demographic. 

Once you have joined several Facebook groups, you can regularly search the page (and make sure your push notifications are on!) to respond to questions members post. You can also link your reply to a page on your site, a blog post, a freebie you’re offering, or a specific product as long as it relates to their question.

This is a highly targeted form of marketing

Which will directly reach consumers which you already know are interested in the industry you service.

Creating your own Facebook group means that you are the moderator for the group and therefore your business is at the forefront. However, keep in mind the goal is to create a community so be mindful not to promote your business, rather figure out how your product or service addresses a need and then make a group around it.

When creating your group, use a key-word in the title that others who are interested in that topic would be using to search for it. This is similar to using a google search.

So no matter if you are an active participant in a Facebook group you’re a member of, or the administrator of the one you created, be sure to be an active participant and provide value to other members.

Good luck and if you consistently are part of Facebook groups, we know your business will reap the benefits!
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