Event Industry Marketing

Marketing is unique for each industry. It plays into who the customer is, what they like, and where they look for products and services.


When it comes to marketing for weddings we:

• are selling a once in a lifetime experience.
• are creating the perfect day
• are crafting a unique vision and making it come to life
• have a low number of repeat customers

While referrals can be high, event and wedding professionals rely on new customers to fill up the dates in their calendar with weddings.


So how can you reach these new potential customers?


You have to be on the cutting edge of marketing, be where the brides and grooms are and create a connection with them.


Luckily, I am in touch with the wedding industry and can tell you where to find them. Over 70% of engaged couples use social media and online resources for wedding inspiration. This means they are:

• on Instagram
• on Facebook
• in Facebook Groups
• on Pinterest
• reading blogs

Meaning, event industry professionals NEED to be in those areas as well and be consistent with posting in order to be relevant in a flooded market.


I can’t recommend being consistent enough.


This is how to beat the dreaded algorithms and continuously reach brides and grooms across many platforms. 


The more places these potential clients see you, the more likely they are to trust you. The more of your brand’s personality they see, the more emotionally connected they are and the more likely they are to choose your company over another.


So I have to ask. Is your event company’s marketing ready this engagement season to connect with couples who are HUNGRY to find the perfect wedding professionals and venue?


If not, check out my content calendar for wedding and event businesses and see for yourself how to save your valuable time and create marketing that will increase your inquiries.