Marketing Mix by Michelle: The Blog
 It's no secret that half a century ago was a different time and their ads reflect that. Although many companies today go for the shock value when creating their ads, including Calvin Klein and Benetton, the ads that are in this post were not even considered daring in their time. I think it is mor than safe to say they wouldn't be widely accepted today. Below are three ads that are not only dated, but offensive! See if you can get through these ads without getting angry! Palmolive"Most men ask 'Is she pretty' not 'Is she clever?"  This company, Palmolive, is a soap company that is still around today. This ad is offensive since it is putting a woman's value on her looks and not what she has to offer intellectually. Hopefully, the company no longer believes this! Drummond SweaterMen are better than women! Indoors women are useful- even pleasant. On a mountain they are something of a drag. So don't go hauling them up a cliff just to show off your Drummond climbing sweaters...  Its there anything more offensively sexist than outright saying "men are better than women?" This ad is a whirlwind of sexism. I hate to believe that any woman would see this ad and still want to purchase a guy in her life this sweater. It's good to know that this wouldn't fly nowadays! Pitney BowesIs it always illegal to KILL a woman?  The worst part of this ad is that (again) it basically is saying men are better than women and that if a woman is frustrating enough, than it should be "okay" to kill her. To be honest, I don't see how this ad is even relevant to the product. I'm not even sure how the ad promotes the postage meter since you can barely see the product and the main focus is the businessman arguing with his female co-worker. So not only is it sexist, but to me it doesn't even attempt to sell the product. More often than not, ads from back in the day really show where our country was socially. It was widely believed that women belonged in the kitchen and running the household. Nowadays, we are fortunate enough to be able to have fulfilling careers, start our own businesses, and run a household if we want to. And don't get me wrong, I think men are great too! Luckily, society's ads and social media (or at least most of them) reflect that. If you're interested in starting your own business contact me today.
Don't forget to comment below which of these ads you found the most shocking!
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 So obviously the term "best" is relative, but I based my judgement of the "best" businesses based on their monetary success, employee satisfaction, and customer loyalty. It's important to look at those with successful companies and figure out what these companies are doing right and apply it to your own. Apple Inc.It's no secret that Apple is an extremely successful company. It is one of the richest company's in the world. The reason? It offers users the newest technology and is always updating and developing it's current products. It's main idea is to provide customers with something no one else can and by the time the competition figures out how to duplicate it, Apple is already onto the next best thing. What we can learn: Never settle and always continue to improve your product and services. Success happens outside the box! StarbucksStarbucks conquered the employee turnover when the recession happened in 2008 and the company worked to build an internal structure to keep employees happy and working hard. This included giving positive feedback, valuing opinions of employees, and benefits. Now the company listens to what employees want such as giving them the freedom to wear their clothing rather than a set uniform (something that was considered the most wanted job perk!), and changed the names from "employee" to "partner" to show worth. Starbucks dedication to keeping its "partners" happy has lead to a high retention rate, plus is the reason for the smiling employees you meet when you go in for your caffeine fix. That, or could be the free coffee! What we can learn: Keeping your employees happy is the key to any successful business. Imagine keeping the training costs down and having a team of people that know what they're doing, and want to be doing it! ZapposIf you've ever ordered from Zappos, it was probably a great experience. That is because the company prides itself on keeping its customers happy, no matter what. Besides free returns at any time, the company intends to provide an emotional connection by creating a rapport with customers so the customers will have a great experience and share with others, in fact, word of mouth is how the company gets most of its new customers. Employees are given points for positive exchanges and once a month those with less than 50% positive have additional training. Those that have high points are rewarded with paid time off and other incentives. What we can learn: Training isn't just in the beginning of employment, you can always be working to improve how your employees do their jobs. Also, rewarding employees for positive customer interaction will keep both parties happy and that's how you retain customers and employees! Even the smallest businesses can learn from the big dogs. After all, that's how they started out too! So learn from them and come up with your own creative ideas to keep your customers and employees happy. You don't always need to provide a high raise in salary for your employees to do so either, you can give a day off, buy a small gift, or even just use kind words of appreciation! As for customers, most are happy when you provide them with an amazing customer service and if you do get complains, listen and try to fix it.
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AuthorHi there, it's me, Michelle! Welcome to my blog. It’s a deeper look into my business and marketing tips for you. Archives
March 2020
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