Marketing Mix by Michelle: The Blog
 Twitter is currently one of the main platforms of social media. It's unique because unlike Facebook, it limits you to 140 characters. And unlike Instagram, it isn't just about the pictures. Twitter is it's own form of social media, so we should treat it that way and tailor your posts to make sense to this platform.  "Be a Sweetie, and Retweetie"I would argue that one of the best ways to get exposure on Twitter is when your tweet gets retweeted. If you're at all familiar with Twitter, you know that when this happens, it shows your logo and tweet on someone else's profile. Which is amazing exposure and often leads to more followers for your page. The best way to show someone some love on Twitter? Retweet a relevant tweet. More times then not, those people will follow you (if they haven't already) and perhaps retweet one of yours which will cause their followers to engage with you.  Take Advantage of Advance Search OptionsThis is a great feature that allows you to refine your search to be more specific, target a certain area, and exclude keywords you don't want. You can even search by date and account. You can use this to your advantage by finding relevant articles to share on your social media, inspire you for your own blog posts, find your customers, and so much more. I don't think you could ask for an easier way to keep track of your brand, customers, and competition.  Put a "Pin" in it!Twitter also allows you to "pin" a tweet. When someone looks at your profile, this will be the top pin. You can update it as much as you want so you can keep it relevant and pinned twitters are typically used to promote something. You can use it to direct viewers to your book, blog, products, or services. Check out my current pinned tweet below or on my twitter.   A Picture Says 1000 wordsUnlike your character limit on Twitter, which is 140, an image can say 100 words. Did you know that tweets with images are more than twice as likely to be retweeted? It's as simple as dragging and dropping your image onto the tweet. Test this one for yourself and I'm sure you'll find that tweets with an attached image get more engagement than one without. Keeping this in mind, it looks way better when you have an image that fits. If an image is too big, Twitter will crop it so that you can't see the whole thing unless you click on it. If you're super active on twitter, maybe you haven't formatted all your tweets and retweets to fit properly. However it is something to keep in mind as it does look more professional.  #HashtagsHashtags are an important part of pretty much all social media. It will help your tweet get found by relevant accounts which drives up engagement. It will improve your change of getting found in a search. If you use "#marketing" for example rather than simply "marketing" twitter will boost this tweet higher! So there you go, five Twitter tips to get you tweeting like a pro! Marketing can be overwhelming but it doesn't have to be. If you need help with your Twitter account or other aspects of marketing, I'm here for you!
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 As an entrepreneur, you know that work isn’t always nine to five. In fact, when you’re building your own business it’s safe to say that it’s NEVER just nine to five. Most of us do work on the weekends, early in the morning and late into the evening. Sometimes the best way to make a big pile in the old to-do list is to throw on a motivating playlist and lose yourself in the work. You won’t even notice that the hours flew by! Music is amazing that way because it simultaneously helps us focus and lose track of time. So what are my top picks for songs to pump you up to do some of your best work? See below. 1. Taking Care of Business |
AuthorHi there, it's me, Michelle! Welcome to my blog. It’s a personal look into my business and my life. Here you'll get to know a bit of my personality, see where I do my work when i'm traveling, and be able to read some business tips. My hope is that you'll get to know me better and that you'll learn a little something. Archives
October 2017
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