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Marketing Mix by Michelle: The  Blog

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Ways to Work on Your Company’s Marketing while Social Distancing

3/15/2020

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    Right now is a difficult time for those diagnosed with the COVID-19, hospital workers, event industry professionals, and the global economy. 

    When it comes to event professionals, events are being canceled across the nation and leading to a loss for businesses, salespeople, and small business owners. As we practice social distancing, there is a small silver lining that allows small business owners to work on things they may have been putting off. For many, marketing falls into that category.  

So today, I am going to outline ways you can market your business from home.

Virtual networking
Reconnect on the phone or through Instagram with clients and other business owners.

Outreach
Write a list of businesses or people you’ve been meaning to connect with. For cake companies, this could be caterers or for event planners, this could be venues. Start the list and gather contact information but consider reaching out when things are less crazed.

Start a podcast
When it comes to marketing, podcasts are the place to be to reach new people. Start your podcast today using only your smartphone. A quick Google search will show you how.

Write a blog
Or write a few! If you already keep up regularly with a blog, then this is a good time to get ahead of the game. Figure out upcoming topics and start the writing process. Regularly writing a blog is great for SEO so if you don’t already have one, now is the time.

Start an email campaign
Get going on that MailChimp or Contstant Contact account and start building your email list. That leads me to my next point...

Create a freebie
Write a freebie that provides valuable information in exchange for emails to start building up your list.

Map out your next month of social media posts
Use this time to create graphics for your story and timeline, find interesting and helpful articles, organize photos, and write the copy for upcoming posts.

Spend time engaging with other accounts on social media
Spend time each day commenting, following, and DMing relevant accounts to grow your following and your connections. Don’t forget to show love to your current followers.

Learn something new
Use Hubspot or LinkedIn Learning to develop your skills. This can be anything from writing blogs or how to write email subjects that convert.

Update your website
Be honest, when was the last time you looked over your website copy? It’s possible some of that information is outdated or missing new information. Do your pictures still look like you? Time to update!

Please continue to support small businesses as we get through this trying time. While this list is all about what you can do for your business right now, don’t forget to take care of yourself, your family, and your health.

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Ways to Get your Venue Booked

3/2/2020

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Do you want to book more events at your venue? I’m guessing if you clicked on this blog your answer is a resounding “yes!” I’ve outlined some ways to gain traction to your venue and ultimately gain clients.
    

  1. Ensure your brand voice is on target
Branding is all about crafting your business to reach the clientele that is a good fit for your venue. Ensuring that your branding is on point means the inquires are more valuable as they come from clients more likely to book!

  1. Spin any negatives into positives 
Write the narrative of what the buzz about your venue is by taking negatives and spinning it into a positive and offering solutions when applicable. 

  1. Host an networking or social event 
The more exposure, the better!

  1. Connect with event and meeting planners
These are the people who refer your venue to their clients so host a networking event (see above) and stay connected via email or sending small tokens of gratitude when you get a referral.

  1. Be the expert with a blog
If your venue is viewed as the expert, clients will be even more drawn to working with you because they know they’ll be taken care of. Plus, blogging boosts SEO which is another way to get your venue found online.


I hope these venue marketing tips help and if you have any questions, please reach out.
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Thanks for reading!
Michelle
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Marketing Mix by Michelle is a hospitality marketing firm that services event venues and their preferred partners in Philadelphia and beyond. Michelle started her marketing business after working in the hospitality and event industry for several years both on the floor and behind the scenes on marketing efforts.

Eventually, she merged her talents to start her business and has loved every minute of it. If you need venue marketing or hospitality marketing for your business, let's connect.
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    Author

    Hi there, it's me, Michelle! Welcome to my blog. It’s a deeper look into my business and marketing tips for you.

    ​Here you'll get to know a bit of my personality while learning the tips of the trade.

    My hope is that you'll get to know me better and that you'll learn a little something.

    Thanks for checking it out and I hope you like it!

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