Being content can mean a lot of things and often, it's positive. I think we all strive to at least be content with our lives. Or even simply content in the moment. One thing to keep in mind in marketing is not to be content. Speaking of not being content, did my tie die background draw your attention? Good!
Below are are few reasons to keep your content fresh.
Like I state on my website, if you don't know what SEO is, your website is probably in need of it! There's a million things you can do to help you search engine optimization and rank higher in the results. Did you know that one of them is updating your content? It's not enough to make a business website and just let it sit there for years (same goes for social media. You need to do more than have it, you need to USE it). I often say websites are like a living art project, not an oil painting. Like Cadillac Ranch on Route 66 (one of my favorite stops on Route 66!) your site should constantly be changing, even if it's just slightly. That means updating graphics, creating blog posts, adding testimonials, and anything else that makes sense for your business.
Marketing is a creative industry and in order to stand out you have to content that is unique and other want to like, share, and comment on. So use it as an opportunity to be unique and try something new. If your competitors aren't doing something similar that doesn't mean it's not a good idea. It means its a NEW idea! If it's consistent with your brand, go for it. Maybe a Facebook ad or print ad isn't the best idea for your company.Let's say you're a gardening company. Rather than use standard business cards, you could use business cards that have seeds in the paper. This would be a conversation piece and sets you apart from the competition. Once your potential customers save your information, they can bury the card and up pops flowers! Thinking outside the box can be hard, which is why setting aside a little extra brainstorming time is always a good thing.
Like I wrote above, it's not enough to have social media, you have to use it. That means posting on a regular basis, responding to comments, and liking others content as well. Like with most things in life, you can always do more. So set aside time each day to be present on social media and increase your weekly posts. It will help you get noticed! Make sure, as always, you're staying relevant to your brand as well and not posting an article or graphic that could be seemly out of left field. In this digital age, our society is used to instant gratification. So what's better than responding to a comment almost instantly, or at the very least, the same day. Customers like to know you're easy to reach in case they have questions.
Remember that you can always be doing more with you content. Posting more, being more creative, and increasing your SEO. So keep up the good work and don't be content with you content!
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In honor of Dr. Seuss' birthday on March 2nd, this weeks blog post is all about how Dr. Seuss books and the brand itself are marketing gold. Similar to my last blog post which related qualities of modern business people to the Tortoise and the Hare, we can learn as entrepreneurs about marketing from this brand.
Arguably, one of the most important aspects of a company is their brand. I've written before about how important it is to be consistent with colors, fonts, and other branding techniques and Dr. Seuss is an amazing example of this. One word that could sum all this up for Dr. Seuss is whimsical. From the writing style (as outlined below) to wonky shapes in pastel colors sketched with black, we can recognize a Dr. Seuss drawing or book right off the bat. It makes us as entrepreneurs think "Am I doing that with my brand?" if you're not, brush up on some tips and get started today!
When it comes to providing for the right demographic, Dr. Seuss is right on the money. The content of Dr. Seuss books is digestible for kids but also entertaining for the parents reading it to them. Similar to the way I put my dogs medication in peanut butter, every Dr. Seuss book has a brilliant, thought-provoking message, yet is disguised as a fun rhyming children's book. Whenever you write a blog post, make a YouTube video, or post on social media, think "Whose my target market?" and "Is this something that is beneficial to them?"
I'm no poet, and trust me, I know it! I always joke that whenever I try to write a poem it comes out like a Dr.Seuss book. By that I don't mean that my poems are well-written and loved by children and adults alike. No, I mean that every end word rhymes and on the surface doesn't seem very deep. Hence the reason why every poem I attempt to write is a rough draft and for my eyes only. The point I'm trying to make is that Dr. Seuss books have a certain writing style. Not only do his books rhyme, but they occasionally insert made up words such as "snergelly" or "Bar-ba-loots" that add to the whimsical vibe. Not to mention, these books produce the best quotes! By rhyming every book and using this fantastical language, the Dr Seuss franchise created its own writing style which is recognizable to virtually everyone familiar with his work. Dr. Seuss reminds us to be consistent when writing and creating our own content. Are you writing in a familiar tone? Do you share personal experiences and pictures or are you only sharing company info? Something to keep in mind when creating content.
I have to admit, I love Dr. Seuss and was excited for the opportunity to write about how it can translate to the business world. Dr. Seuss books have more to teach us then life lessons and how to rhyme words. There's things to learn from the brand as well that we can bring over to our business. Next time you develop content for your business, I hope you keep Dr. Seuss in mind!
Psssst: Need help developing your content, graphics, or website? Contact me today!
Hi there, it's me, Michelle! Welcome to my blog. It’s a personal look into my business and my life. Here you'll get to know a bit of my personality, see where I do my work when i'm traveling, and be able to read some business tips. My hope is that you'll get to know me better and that you'll learn a little something.