5 Business Tips for the Holidays

Were smack-dab in the middle of the holiday season! Halloween and Thanksgiving are over, and we’re (not-so-patiently) waiting for Christmas and New Years. This mean that a few extra minutes of traffic are tacked on to your daily commute because of the holiday shoppers. Luckily, pretty much every radio station is playing your favorite Christmas tunes to get you into the holiday spirit and keep road rage at bay. After all, the best way to spread Christmas cheer is singing loud for all to hear (bonus points to everyone who got that reference.)  I don’t know about you, but I’m counting down the days until the tree is up (5 days) and the cookies are baking (10 days). As i’m sure you can tell by now, i’m not one to say “bah hum bug.” In fact, i’m all about incorporating the holidays into all aspects, no matter what holiday you celebrate!

But what about you professional life? As great as it is to include the holidays into your personal life, it’s equally as important to incorporate into your professional life. After all, you want to keep your business current! There’s a few simple ways to do this. 

Offer special holiday promotions

Everyone's spending a bit more around this time of year so get your piece of the pie! Entice customers to buy by offering a two-for-one special, or a discount.  Don’t count pennies like Scrooge- give your customers something to smile about.

​Incorporate holiday festivities in your social media

Send out a message on the day of the holiday to wish your followers a great one. Also, incorporate social media as it applies to your company.  Perhaps this means posting a picture as you wrap your gifts, or a behind the scenes look at the company Christmas party. Just make sure to post before that second eggnog!

Offer themed products

If you’re a company that produces products, then make a special holiday themed product. This could mean creating snowflake socks or making donuts with red and green icing. Get creative as the possibilities are endless.

This one applies to your loved ones and to your clients. Don’t be a grinch! Show your clients that you appreciate their business and send them a gift. 

Give gifts

Write thank you cards

Hopefully you’ve sent this blog out to all your friends and business partners (hint, hint) so they gave you a gift for the holidays (see #4). Show them you’re grateful by writing a hand-written card. Think about it: anybody can send out a copy and pasted thank you, but handwritten letters are something people truly cherish now-a-days.

Thanks so much for reading and I hope you continue to check back for more posts. If you need help developing your holiday marketing campaign, please email me at info@marketingmixbymichelle.com for advice. Also, ask me the best way to update your website for the holiday season, I will taylor my answer to fit the needs of your business. Keep an eye out on our social media for holiday updates!