Twitter is currently one of the main platforms of social media. It's unique because unlike Facebook, it limits you to 140 characters. And unlike Instagram, it isn't just about the pictures. Twitter is it's own form of social media, so we should treat it that way and tailor your posts to make sense to this platform.
"Be a Sweetie, and Retweetie"
I would argue that one of the best ways to get exposure on Twitter is when your tweet gets retweeted. If you're at all familiar with Twitter, you know that when this happens, it shows your logo and tweet on someone else's profile. Which is amazing exposure and often leads to more followers for your page. The best way to show someone some love on Twitter? Retweet a relevant tweet. More times then not, those people will follow you (if they haven't already) and perhaps retweet one of yours which will cause their followers to engage with you.
Take Advantage of Advance Search Options
This is a great feature that allows you to refine your search to be more specific, target a certain area, and exclude keywords you don't want. You can even search by date and account. You can use this to your advantage by finding relevant articles to share on your social media, inspire you for your own blog posts, find your customers, and so much more. I don't think you could ask for an easier way to keep track of your brand, customers, and competition.
Put a "Pin" in it!
Twitter also allows you to "pin" a tweet. When someone looks at your profile, this will be the top pin. You can update it as much as you want so you can keep it relevant and pinned twitters are typically used to promote something. You can use it to direct viewers to your book, blog, products, or services. Check out my current pinned tweet below or on my twitter.
A Picture Says 1000 words
Unlike your character limit on Twitter, which is 140, an image can say 100 words. Did you know that tweets with images are more than twice as likely to be retweeted? It's as simple as dragging and dropping your image onto the tweet. Test this one for yourself and I'm sure you'll find that tweets with an attached image get more engagement than one without. Keeping this in mind, it looks way better when you have an image that fits. If an image is too big, Twitter will crop it so that you can't see the whole thing unless you click on it. If you're super active on twitter, maybe you haven't formatted all your tweets and retweets to fit properly. However it is something to keep in mind as it does look more professional.
Hashtags are an important part of pretty much all social media. It will help your tweet get found by relevant accounts which drives up engagement. It will improve your change of getting found in a search. If you use "#marketing" for example rather than simply "marketing" twitter will boost this tweet higher!
Hi there, it's me, Michelle! Welcome to my blog. It’s a deeper look into my business and marketing tips for you.